DIGITAL PUBLICATIONS
You need a publication that is its own market differentiator: unique to your company and complementary to your offerings, bringing your customers value they didn’t even know they needed – but won’t be able to do without. And you need it to dovetail with your overall marketing strategy and branding in terms of aims, look/feel/voice, and timing of social, email, and other communications.
I offer the following services either from scratch, concept to execution, or as an overhaul of a pre-existing publication. These services are also available a la carte.
- Editorial mandate
- Budgets
- Content strategy
- Developing tone, voice, style guide
- Managing the publication
- Editorial calendar
- Best practices for workflow
- Recruiting and managing the perfect mix of freelance writers, designers, SEO experts, IT folks, and other brilliant creatives
- Training your pre-existing staff to run the publication
- Writing and editing
- Testing and tracking analytics
Not sure whether your company’s content suits its current mission? Let’s talk.
INFORMATION DESIGN AND TAXONOMY
Whatever your medium, it requires an intuitive information flow that seamlessly guides your customers through their processes of learning and making decisions about your offerings. This is as important from a language usage and content design perspective as it is from a visual design perspective.
I am an experienced UX tester, for online and mobile, and know how to organize information in the most optimal, streamlined ways. I team up well with visual designers; I am proficient in WordPress and a quick study for whatever proprietary CMS you can come up with. I have written countless user manuals, and always make sure that whoever works on the back end knows the “why” behind a given task. I also ensure that the manual itself is engaging, and just as well-organized as the back end itself. Relatedly, I have a funny/horrifying DOS story from circa 2005 (yes, 2005). Ask if you dare.
I approach the following services from the twin perspectives of 1) you achieving your goals and 2) your customers’ experience of your information:
- Creating clear underlying organizational principles from scratch, either as a means to display information to the world at large on the front end, or to set up a logical hierarchy on the back end – or both
- Conducting an IA overhaul of pre-existing systems
- Writing user manuals
At the end of the day, I will make sure your stakeholders know the answers to these questions and understand why they are important:
Do your customers know what you do, and how you do it?
Do they understand what makes your company and its offerings stand out in the market?
Do they know what they can expect from your product?
Do they know how to get help from your customer care team?
Is your website intuitive to use?
Does it match your customers’ needs?
Is it aimed at the customers you have?
The customers you want?
Is it aimed at your competition’s customers?
Do you have new offerings, but don’t know how to present them to your customers?
JOURNALISM, COPYWRITING, SCREENWRITING, EDITING
Do you need some help with writing or editing?
I take on both large and small projects, and work in the following mediums:
- Feature journalism
- Essays
- Books (academic, non-academic)
- Screenwriting / video scripts
- Case studies
- Catalogue copywriting
- Product copywriting
- Email blasts
- Web copy
- Taglines
- Proofreading